Notes from the studio.
Essays, methodology, and field notes on getting clinics found on Google and AI search — SEO, GEO/AI optimization, web design, and the business of keeping the appointment book full.
Google AI Overviews Are Killing Your Clinic's Organic Traffic. Here's What to Do About It.
AI Overviews are shrinking organic results by up to 40%. For independent clinics already struggling on page 3, this is existential. But there's a counter-strategy that most practices are completely ignoring.
How Many Calls Is Your Clinic Missing? (The Number Will Shock You)
We tracked missed calls across 25 clinics for 30 days. The average? 18 missed calls per week. At £186 per missed call, that's thousands in lost revenue every single week.
Is ChatGPT Recommending Your Clinic? If Not, Here's Why.
More people are asking AI for local business recommendations. We tested 500 healthcare queries across ChatGPT and Perplexity. Here's what determines who gets recommended - and who gets ignored.
The Complete Hyperlocal SEO Guide for Private Clinics (2026)
A step-by-step guide to dominating local search in every neighbourhood you serve. From programmatic service-area pages to citation building, this is the playbook that fills appointment books.
How Independent Clinics Can Compete With Large Chains Online
National chains spend millions on digital marketing. But they have a weakness you can exploit: they can't do hyperlocal. Here's the playbook for beating the big groups in your postcode.
From 12 to 150 Google Reviews in 6 Months: A Practice Owner's Playbook
Google reviews are the #1 local ranking factor. Here's the automated system our clients use to build review count on autopilot without awkward ask-in-person moments.
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